TREND 3 on Swedbrand: One man’s trash is another man’s Luxe Rum Bottle. Upcycling is all about finding ways to make something useful out of a material that would otherwise be waste. One recent example is this rum bottle by Fitzroy, with a cap made of melted down Coca-Cola labels (aptly named ‘From Waste to Wasted’). Truly impressive that they were able to turn those old labels into such an artful looking cap.

Method, eco-friendly cleaning products company, launched a collection of soaps packaged in bottles made from collected ocean pollution.