fitzroy adventures

Fitzroy Enterprises is creating bold new companies. We aim to change the food industry. FE’s team of T-shaped strategist, creatives, designers, marketers, and investors work together to create unique products/services and support them on the road to success. Our current portfolio:

At FITSHE we believe in supporting your active lifestyle with 100% natural nutrition. We know there are no shortcuts when it comes to working out, so we aim to make every effort count. Not to strive for perfection, but to enjoy the challenge of becoming better each and every day.

The first sustainable rum label: Fitzroy Premium Navy Rum. By melting waste from our North Sea, we produced marble-look bottle caps, creating a unique design that invites people to reuse this bottle for other purposes as well.

Vegetable-based spreads for kids. More information coming soon.