fitzroy

Cross-media campaign: television, instore, print

Challenge: Position A. Vogel as a natural brand with a wide range of products that also appeal to a younger target audience.

Insight: In collaboration with Braingineers we have investigated how a 15 second commercial could have the greatest possible impact. 

Idea: We demonstrate the products’ naturalness in a situation that illustrates how A. Vogel helps with certain complaints. Simple, clear, and thus effective.