fitzroy

Digital and retail campaign

Challenge: Increase Bacardi Limon & Razz awareness and engagement.

Idea: Hugh Hefner’s well-robed hands inspired a flirting website with tips. We also wrapped a mini-robe around every bottle and gave full-sized robes away.

Result: The website attracted almost 600,000 visitors, and the campaign received three awards. And 2x awarded by the Webby Awards.