fitzroy

Cross-media campaign: digital, instore

Challenge: Introduce Doritos Jacked to an audience of 16-24 year-olds.

Insight: One of the 3 biggest moments in the lives of youngsters is learning to drive. But once you have your license, you must obey the rules.

Idea: What happens when the Dutch Ali G – Gino P – takes over a driving school? It becomes a stunt driving school. Where everything’s possible.

Result: 17% increase in sales, which earned us a golden & bronze Esprix!