Challenge: Introduce Doritos Jacked to an audience of 16-24 year-olds.
Insight: One of the 3 biggest moments in the lives of youngsters is learning to drive. But once you have your license, you must obey the rules.
Idea: What happens when the Dutch Ali G – Gino P – takes over a driving school? It becomes a stunt driving school. Where everything’s possible.
Result: 17% increase in sales, which earned us a golden & bronze Esprix!