Challenge: Develop a campaign to boost sales of Doritos Jacked for a younger target audience of 16-year-olds.
Insight: Youngsters in the Netherlands have taken to driving microcars. So we responded to the cult status of these ‘waggies’.
Idea: The street race campaign is rejuvenated for the moped generation. Receiving an injection of cool and featuring 3 talented rappers and their ‘waggies’.
Result: 24% increase in sales, which earned us a bronze Esprix!