fitzroy

Cross-media campaign: VR-game (in collaboration with Capitol), digital campaign, retail activation

Challenge: The biggest challenge was creating a multiplayer game and a real battle between the YouTubers.

Insight: Virtual Reality is here to stay and the applications of this tech are immense. Brands will use this tool to engage their target audience as it cuts costs by a large margin.

Idea: A campaign in which two YouTubers – Milan Knol and Fifalosophy – compete against each other in a virtual reality battle game. Goal of the game is to collect as many ‘Doritos points’ as possible in the shortest time possible.

Result: Gold... at the Spin Awards.