fitzroy

Digital campaign, outdoor

Challenge: Grolsch 0.0% Radler is an adult alternative to soft drinks.. a very mature market with a lot of alternatives.

Insight: The production of the product is a natural process that has been used for thousands of years: the brewing of water, yeast, malt and hops to produce a natural carbonic acid, which is then mixed with real fruit juice.

Idea: We wanted to highlight that Grolsch 0.0% Radler is made with real lemon juice.

Result: The activation is mentioned in Adformatie’s “Oogst”.