Challenge: Develop an activation in order to excite people and generate leads for the new KONA by Hyundai.

Insight: The KONA can be personalised extensively. Different colours can be chosen for the car's exterior, roof, seatbelt and even the stitching. 

Idea: In order to reflect how the KONA can be seen as an extension of one's wardrobe, we developed an oversized drive-in closet and placed it on the Marktplein in Rotterdam.