fitzroy

Cross-media campaign: television, radio, digital, outdoor

Challenge: Build on further awareness and consideration, and boost client growth.

Insight: Our target audience gives their all to get the best out of life. And when you give your all, you want a bank that’s there to support you at all times.

Idea: A commercial to highlight the hectic lives of our target audience. In the film Knab is represented by useful tools and propositions that genuinely work in your favour.

Result: From 2,500 to 100,000 clients within 2 years.