Challenge: Develop a special activation for festivals that can be seeded online.
Insight: An after-movie is fun for festivalgoers. But an after-movie made by the festivalgoers themselves is surely even more of a thrill.
Idea: We connected various TomTom devices and equipped these with a number of sensors. This new device was given the name “crowd cam”. As well as video and sound, it also records g-force, heart rate, distance, speed and decibels.