fitzroy

Cross-media campaign: real-life appartement, digital campaign

Challenge: Create awareness for Scotch & Soda worldwide.

Insight: We used a fictional story to create a brand experience that consumers can live in.

Idea: We teamed up with Airbnb to create a flat that people can rent for the weekend… wardrobe included.

Result: Lsnglobal.com: “A very nice twist on Faction Marketing”