Challenge: Knab is experiencing strong growth. At the beginning of 2016 they have over 90,000 account holders. While this is important, head office is especially pleased with the high satisfaction rating from Knab’s customers: 8/10.
Insight: Trust in banks has fallen to an all-time low. Only honest stories can restore customer confidence in financial services.
Idea: A main film with different tag-ons emphasising Knab’s propositions of consumer benefits and insight. The campaign will be expanded to include online advertising, PR and social and will roll out in May 2016.
Result: Leslie Hogeveen, Head of (Digital) Marketing & E-Commerce at Knab: “In the campaign we continue to show the benefit for consumers, both in service as well as financially.”