fitzroy

Cross-media campaign: service, television, radio, outdoor, digital campaign

Challenge: Develop a tangible service for all Dutch people (not just customers) that can be launched during the summer months.

Insight: When people are better prepared for their visit to the doctor, they will have a more productive consultation.

Idea: “Beter naar de dokter”, an online platform where anyone can access advice and help in preparation for a better doctor’s appointment. This includes a smart survey and tools to help you remember your conversation with the doctor.

Result: 10% increase in brand preference among current clients, 177,000 unique landing page visitors, and the #1 brand in terms of recall, consideration and favourability.