Haute Frituur

Haute Frituur

Challenge: In a declining market, Diamant wants to manifest itself even more as the leading brand.

Idea: At a time when there are an increasing number of alternatives for frying oil, we want to return to the core of our oil: quality and crispness. Of course we understand that you will not eat fries every day, but if you do then you want it to be good. Not just for yourself, but also for your family and friends who come to visit.

Result: With this new campaign, we want to increase Diamant's market share even more.


Selected Works

Fitzroy: The sustainable navy rumProduct & Digital campaign



Doritos: VR BattleDigital Campaign

M&M: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

Quaker: Breakfast bookDigital Campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park BroekhuizenBrand Identity & Digital Campaign