Doritos:
Collisions Livestream Battle
Doritos: Collisions Livestream Battle
Challenge: Doritos launched a new product: Doritos Collisions. Two conflicting flavours in one bag. We were asked to make their international campaign locally relevant, with limited budget for production.
Insight: The ‘vlogosphere’ on YouTube is divided in two main subjects: gaming and beauty. Here, there’s only one currency that matters: views.
Idea: We let the worlds of gaming and beauty collide. We put two rival YouTubers, representing each genre, in one video-sized room. During a livestream, they had to battle for screen time. Literally.
The more views their individual livestream received, the bigger their room became. This eventually resulted in them breaking into their competitor’s stream, and stealing more of their valuable screen time. It became a digital tug of war.
87.000 people watched the hour long livestream and left 40 comments per second at peak times.
Selected Works
NU.nl: NON-STOP-NUBrand campaign
Deep dive into culturesAbout Fitzroy
Scotch & Soda: the Ralston DropBrand campaign
Zilveren Kruis: SittingBrand campaign
Brand strategy, positioning and campaign VoortBrand campaign
InShared: The HandBrand campaign
Grolsch: FC TwenteBrand campaign
Pepsi Max: Taste ChallengeBrand campaign
Doritos: Collisions Livestream battleBrand campaign
Quaker: Breakfast checkerBrand campaign
M&M's: CrunchycoinsBrand campaign
Brand Strategy, Positioning and Campaign KornuitBrand campaign
Oikocredit: AshaBrand campaign
Brand Strategy, Positioning and Campaign GrolschBrand campaign
Fitzroy: Scandal CandlesBrand campaign
Kornuit: PackagingBrand campaign
Future of Food & DrinksIndustries
Gen XGenerations
Gen YGenerations
Gen ZGenerations
Mastering Millennial MindsetsGenerations
Future of FintechIndustries
Future of HealthIndustries
Future of RetailIndustries
Slooow: Brand Name & IdentityBrand campaign
Negin Mirsalehi's GisouPackaging
Fitzroy: The sustainable navy rumProduct & Digital campaign
Doritos: VR BattleDigital Campaign
M&M's: Share-A-ThonDigital Campaign
GoodHabitz: Brand IdentityRebranding
Hyundai: The drive-in closetOutdoor & Digital Campaign
BPD: Power of ContentDigital Campaign
A.Vogel: HelpsTV Campaign
Knab: You wouldn't expect this of a bankTV Campaign
FD: Not for everyoneOutdoor & Crossmedia
Zilveren Kruis: ZorgverkennerTV Campaign
Diamant: Haute FrituurTV Campaign
Zilveren Kruis: Beter naar de dokterTV Campaign
Quaker: Breakfast bookDigital Campaign
Smoovall: packagingBrand campaign
Teva: Sick of the gameDigital Campaign
Kornuit: CrowdcamDigital Campaign
Scotch & Soda: AirbnbCrossmedia & Digital Campaign
Park Broekhuizen: Brand identityBrand Identity & Digital Campaign
LustieProduct
Grolsch: Made with real lemon juiceDigital campaign & outdoor
Doritos: Play boldCrossmedial campaign
Reddy: Mobile appMobile app & digital campaign
KNAB: The figuresCrossmedial campaign
Oikocredit: Made in MalawiCrossmedial campaign
Lenovo: Introduction Yoga TabletDigital campaign
Knab: we work in your favourCrossmedial campaign
Doritos: Street raceCrossmedial campaign
Hyundai Veloster: The viralDigital campaign
Doritos: Jacked driving schoolCrossmedial campaign
Bacardi: Talk to the handDigital & retail campaign
Hero: So why add anything?Digital campaign