Doritos:
Collisions Livestream Battle

Doritos: Collisions Livestream Battle

Challenge: Doritos launched a new product: Doritos Collisions. Two conflicting flavours in one bag. We were asked to make their international campaign locally relevant, with limited budget for production.

Insight: The ‘vlogosphere’ on YouTube is divided in two main subjects: gaming and beauty. Here, there’s only one currency that matters: views.

Idea: We let the worlds of gaming and beauty collide. We put two rival YouTubers, representing each genre, in one video-sized room. During a livestream, they had to battle for screen time. Literally.

The more views their individual livestream received, the bigger their room became. This eventually resulted in them breaking into their competitor’s stream, and stealing more of their valuable screen time. It became a digital tug of war.

87.000 people watched the hour long livestream and left 40 comments per second at peak times.

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Selected Works

M&M's: CrunchycoinsBrand campaign

Kornuit: Made of MomentsBrand campaign

Oikocredit: AshaBrand campaign

Grolsch: Proef KarakterBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Brand identityBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign