DORITOS:
JACKED DRIVING SCHOOL

M&M:
SHARE-A-TON

Challenge: Introduce Doritos Jacked to an audience of 16-24 year-olds.

Insight: One of the 3 biggest moments in the lives of youngsters is learning to drive. But once you have your license, you must obey the rules.

Idea: What happens when the Dutch Ali G – Gino P – takes over a driving school? It becomes a stunt driving school. Where everything’s possible.

Result: 17% increase in sales, which earned us a golden & bronze Esprix!

DOR_case3

Selected Works

Fitzroy: The sustainable navy rumProduct & Digital campaign

FitsheProduct

LustieProduct

Doritos: VR BattleDigital Campaign

M&M: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

Quaker: Breakfast bookDigital Campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park BroekhuizenBrand Identity & Digital Campaign