DORITOS:
STREET RACE

M&M:
SHARE-A-TON

Challenge: Develop a campaign to boost sales of Doritos Jacked for a younger target audience of 16-year-olds.

Insight: Youngsters in the Netherlands have taken to driving microcars. So we responded to the cult status of these ‘waggies’.

Idea: The street race campaign is rejuvenated for the moped generation. Receiving an injection of cool and featuring 3 talented rappers and their ‘waggies’.

Result: 24% increase in sales, which earned us a bronze Esprix!

DOR_streetrace

Selected Works

Fitzroy: The sustainable navy rumProduct & Digital campaign

FitsheProduct

LustieProduct

Doritos: VR BattleDigital Campaign

M&M: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

Quaker: Breakfast bookDigital Campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park BroekhuizenBrand Identity & Digital Campaign