Doritos:
VR Battle

Doritos:
VR Battle

Doritos:
VR Battle

Challenge: The biggest challenge was creating a multiplayer game and a real battle between the YouTubers.

Insight: Virtual Reality is here to stay and the applications of this tech are immense. Brands will use this tool to engage their target audience as it cuts costs by a large margin.

Idea: A campaign in which two YouTubers – Milan Knol and Fifalosophy – compete against each other in a virtual reality battle game. Goal of the game is to collect as many ‘Doritos points’ as possible in the shortest time possible.

Challenge: The biggest challenge was creating a multiplayer game and a real battle between the YouTubers.

Insight: Virtual Reality is here to stay and the applications of this tech are immense. Brands will use this tool to engage their target audience as it cuts costs by a large margin.

Idea: A campaign in which two YouTubers – Milan Knol and Fifalosophy – compete against each other in a virtual reality battle game. Goal of the game is to collect as many ‘Doritos points’ as possible in the shortest time possible.

Doritos collage

Selected Works

NU.nl: NON-STOP-NUBrand campaign

Voort: Work your loveBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

Kornuit: Made of MomentsBrand campaign

Oikocredit: AshaBrand campaign

Grolsch: Proef KarakterBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Brand identityBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign