Fitzroy:
The sustainable
navy rum

Fitzroy:
The sustainable
navy rum

Challenge: Create a sustainable product that reflects the nautical heritage of Fitzroy.

Insight: We see a large amount of products and services that consciously contribute to a cleaner environment. Surprisingly though, we don’t see any evidence of this trend appearing in the liquor market.

Idea: The first sustainable rum label: Fitzroy Premium Navy Rum. By melting waste from our North Sea, we produced marble look-a-like bottle caps, creating a unique design that invites people to reuse this bottle for other purposes as well.

Result: A staggering volume of global earned media, adopted by an established retailer (www.chabrolwines.com) and a cleaner piece of the North Sea.

rum collage

Selected Works

M&M's: CrunchycoinsBrand campaign

Kornuit: Made of MomentsBrand campaign

Oikocredit: AshaBrand campaign

Grolsch: Proef KarakterBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Brand identityBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign