GOODHABITZ:
TODAY IS A GOOD DAY TO UPGRADE YOURSELF

M&M:
SHARE-A-TON

Challenge: Produce a strong, distinctive and internationally relevant identity in line with the brand's new positioning.

Insight: As an e-learning company you not only compete with other (e-)learners, but with all possible ways the target audience can spend their spare time, such as watching Netflix or scrolling through Instagram.

Idea: Instead of wasting spare time, one can decide to start e-learning virtually any day. In order to express this, we built a campaign around the dynamic construct "Today is a good day to...", reminding the target audience that starting today is as good a time as any.

Goodhabitz-Collage

Selected Works

Fitzroy: The sustainable navy rumProduct & Digital campaign

FitsheProduct

LustieProduct

Doritos: VR BattleDigital Campaign

M&M: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

Quaker: Breakfast bookDigital Campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park BroekhuizenBrand Identity & Digital Campaign