Grolsch:
Proef Karakter

Fitzroy:
The sustainable
navy rum

Challenge: After a while of absence, Grolsch is looking to re-express itself as a distinctive beer.

Insight: For the sake of effectivity, we developed a format that allowed us to operate all available channels uniformly.

Idea: Over the years the swing-top bottle has become both the national and international icon for Grolsch. In the TVC, the brewer brings the distinctive Grolsch world to life through music, film, festivals and art. Dutch writer James Worthy serves as a voice-over and host. The music was written especially for Grolsch, produced and played by Maurizio Pinna, organist at The Deaf.

grolsch-caseimage

Selected Works

Kornuit: Made of MomentsBrand campaign

Oikocredit: AshaBrand campaign

Grolsch: Proef KarakterBrand campaign

Fitzroy: Scandal CandlesBrand campaign

M&M's: CrunchycoinsBrand campaign

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Brand identityBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign