HYUNDAI:
THE DRIVE-IN CLOSET

M&M:
SHARE-A-TON

Challenge: Develop an activation in order to excite people and generate leads for the new KONA by Hyundai.

Insight: The KONA can be personalised extensively. Different colours can be chosen for the car's exterior, roof, seatbelt and even the stitching. 

Idea: In order to reflect how the KONA can be seen as an extension of one's wardrobe, we developed an oversized drive-in closet and placed it on the Marktplein in Rotterdam.

Hyundai-Collage

Selected Works

Fitzroy: The sustainable navy rumProduct & Digital campaign

FitsheProduct

LustieProduct

Doritos: VR BattleDigital Campaign

M&M: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

Quaker: Breakfast bookDigital Campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park BroekhuizenBrand Identity & Digital Campaign