KNAB: The figures

KNAB: The figures

Challenge: Knab is experiencing strong growth. At the beginning of 2016 they have over 90,000 account holders. While this is important, head office is especially pleased with the high satisfaction rating from Knab’s customers: 8/10.

Insight: Trust in banks has fallen to an all-time low. Only honest stories can restore customer confidence in financial services.

Idea: A main film with different tag-ons emphasising Knab’s propositions of consumer benefits and insight. The campaign will be expanded to include online advertising, PR and social and will roll out in May 2016.

Result: Leslie Hogeveen, Head of (Digital) Marketing & E-Commerce at Knab: “In the campaign we continue to show the benefit for consumers, both in service as well as financially.”

knabcijfers_case1

Selected Works

NU.nl: NON-STOP-NUBrand campaign

Voort: Work your loveBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

Kornuit: Made of MomentsBrand campaign

Oikocredit: AshaBrand campaign

Grolsch: Proef KarakterBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Brand identityBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign