Knab: You wouldn't expect this of a bank

Knab: You wouldn't expect this of a bank

Challenge: Position KNAB as a platform that not only takes care of your banking, but also -independently- advises you on mortgages and insurance. Including the ones from competitors. 

Insight: Recommending a competitor’s product? You would not expect it of a bank.

Idea: We have positioned KNAB as the alternative to all financial institutions that only have their own interests in mind. To emphasise this we will literally say: “You would not expect it of a bank”. 

Challenge: Position KNAB as a platform that not only takes care of your banking, but also -independently- advises you on mortgages and insurance. Including the ones from competitors. 

Insight: Recommending a competitor’s product? You would not expect it of a bank.

Idea: We have positioned KNAB as the alternative to all financial institutions that only have their own interests in mind. To emphasise this we will literally say: “You would not expect it of a bank”. 

KNAB_case1

Selected Works

Kornuit: Made of MomentsBrand campaign

Oikocredit: AshaBrand campaign

Grolsch: Proef KarakterBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Brand identityBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign