Kornuit:
Made of Moments

Kornuit:
Made of Moments

Challenge: Develop a new positioning, brand identity and campaign that help Kornuit reach a new generation.

Insight: An extensive study done in collaboration with Mare research revealed that the majority of youngsters find it hard to be young. Despite this, they remain remarkably motivated to get the most out of life. They value experiences more than money or status.

Idea: Kornuit is Made of Moments. A campaign made entirely with and by its own target audience. We follow a group of real friends experiencing their freedom: attending a festival, travelling along the coast of Portugal or just hanging out at home. Working together with renowned producer Tom Trago, we created a music video that adds a deeper layer to the campaign. Together, the movie and music video portray the up- and downsides of being young.

Challenge: Develop a new positioning, brand identity and campaign that help Kornuit reach a new generation.

Insight: An extensive study done in collaboration withb Mare research revealed that the majority of youngsters find it hard to be young. Despite this, they remain remarkably motivated to get the most out of life. They value experiences more than money or status.

Idea: Kornuit is Made of Moments. We follow a group of real friends experiencing their freedom: attending a festival, travelling along the coast of Portugal or just hanging out at home. Working together with renowned producer Tom Trago, we created a music video that adds a deeper layer to the campaign. Together, the movie and music video portray the up- and downsides of being young.

Selected Works

NU.nl: NON-STOP-NUBrand campaign

Zilveren Kruis: SittingBrand campaign

Voort: Work your loveBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

Kornuit: Made of MomentsBrand campaign

Oikocredit: AshaBrand campaign

Grolsch: Proef KarakterBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Kornuit: PackagingBrand campaign

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Smoovall: packagingBrand campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Brand identityBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign