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M&M's: 
Crunchycoins

M&M's:
Crunchycoins

Challenge: Develop a refreshing brand activation for the launch of M&M’s new and special edition: Crunchy Caramel.

Insight: Cryptocurrency is all people talk about nowadays. So, we decided to develop our own: the only type of currency out there that this special edition can be bought with.

Idea: We’re introducing an entirely new cryptocurrency: the M&M’s Crunchycoin. The special edition flavor can only be purchased with this new crypto. People can mine coins through Facebook, Instagram and a gamified platform on the activation website. The Crunchycoins are stored in a personal wallet and can be exchanged online.

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Selected Works

NU.nl: NON-STOP-NUBrand campaign

Zilveren Kruis: SittingBrand campaign

Voort: Work your loveBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

Kornuit: Made of MomentsBrand campaign

Oikocredit: AshaBrand campaign

Grolsch: Proef KarakterBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Kornuit: PackagingBrand campaign

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Smoovall: packagingBrand campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Brand identityBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign