Oikocredit: Made in Malawi

Oikocredit: Made in Malawi

Challenge: Oikocredit is one of the largest financiers of microcredit worldwide. Over the past 40 years Oikocredit has been very successful for starting businesses in developing countries and for its investors. Yet few people in the Netherlands know the organisation. Oikocredit therefore has the ambition to double brand awareness and the number of investors in the next few years.

Insight: Financial products are complex and difficult to understand. To show how microcredit really empowers entrepreneurs in developing countries, we need to give potential investors an insight into the complete process.

Idea: Made in Malawi: a campaign for microcredit, made with microcredit. We asked three small business creatives from Malawi, the poorest country in the world, to create our advertising campaign. These entrepreneurs show the Dutch audience their interpretation of how microcredit fuels enterprise and economic independence.

The campaign components, including a TV and radio commercial, were co-developed by Freda, Innocent and Benji from Blantyre, Malawi. Financed by microcredit, they were able to buy a camera, laptop and other tools to produce the campaign.

Oiko_case1

Selected Works

M&M's: CrunchycoinsBrand campaign

Kornuit: Made of MomentsBrand campaign

Oikocredit: AshaBrand campaign

Grolsch: Proef KarakterBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Brand identityBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign