Pepsi Max:
Taste Challenge
Pepsi Max:
Taste Challenge
Challenge: Get people interested in the Pepsi Max Taste Challenge: a nation-wide test where people can find out their preference for Coca-Cola (regular) or Pepsi Max (sugar free).
Insight: Since Coca-Cola is the standard cola for almost anyone, no-one will care about the results of the challenge unless we get people to sympathise with Pepsi Max.
Idea: Pepsi Max knows it ranks second. That’s why we humbly ask people that drink Coca-Cola to give Pepsi Max a shot. We use the hysterical style and tone of voice of YouTube artist Joost to get the message across: “Probeer dit anders ook ff!”.
To prepare the Netherlands for the challenge, we locally targeted our audience with ads that were shot in corresponding regions. Social short-format snippets further enhanced the buzz.
Selected Works
NU.nl: NON-STOP-NUBrand campaign
Scotch & Soda: the Ralston DropBrand campaign
Zilveren Kruis: SittingBrand campaign
Voort: Work your loveBrand campaign
InShared: The HandBrand campaign
Grolsch: FC TwenteBrand campaign
Pepsi Max: Taste ChallengeBrand campaign
Doritos: Collisions Livestream battleBrand campaign
Quaker: Breakfast checkerBrand campaign
M&M's: CrunchycoinsBrand campaign
Kornuit: Made of MomentsBrand campaign
Oikocredit: AshaBrand campaign
Grolsch: Proef KarakterBrand campaign
Fitzroy: Scandal CandlesBrand campaign
Kornuit: PackagingBrand campaign
Slooow: Brand Name & IdentityBrand campaign
Negin Mirsalehi's GisouPackaging
Fitzroy: The sustainable navy rumProduct & Digital campaign
Doritos: VR BattleDigital Campaign
M&M: Share-A-ThonDigital Campaign
GoodHabitz: Brand IdentityRebranding
Hyundai: The drive-in closetOutdoor & Digital Campaign
BPD: Power of ContentDigital Campaign
A.Vogel: HelpsTV Campaign
Knab: You wouldn't expect this of a bankTV Campaign
FD: Not for everyoneOutdoor & Crossmedia
Zilveren Kruis: ZorgverkennerTV Campaign
Diamant: Haute FrituurTV Campaign
Zilveren Kruis: Beter naar de dokterTV Campaign
Quaker: Breakfast bookDigital Campaign
Smoovall: packagingBrand campaign
Teva: Sick of the gameDigital Campaign
Kornuit: CrowdcamDigital Campaign
Scotch & Soda: AirbnbCrossmedia & Digital Campaign
Park Broekhuizen: Brand identityBrand Identity & Digital Campaign
LustieProduct
Grolsch: Made with real lemon juiceDigital campaign & outdoor
Doritos: Play boldCrossmedial campaign
Reddy: Mobile appMobile app & digital campaign
KNAB: The figuresCrossmedial campaign
Oikocredit: Made in MalawiCrossmedial campaign
Lenovo: Introduction Yoga TabletDigital campaign
Knab: we work in your favourCrossmedial campaign
Doritos: Street raceCrossmedial campaign
Hyundai Veloster: The viralDigital campaign
Doritos: Jacked driving schoolCrossmedial campaign
Bacardi: Talk to the handDigital & retail campaign
Hero: So why add anything?Digital campaign