Quaker: Breakfast book

Quaker: Breakfast book

Challenge: Develop an online activation we can clearly link to the shop floor.

Insight: There are so many cookbooks out there, but no actual breakfast books. Let’s collect different breakfast recipes from our target audience and create a book for retail that they can save for.

Idea: Together with influencers, we collected the best breakfast recipes from real breakfast lovers on Instagram. We then launched the Quaker Breakfast Book, which features 70 inspiring breakfasts for true breakfast enthusiasts.

Result: The book sold out within 4 days at Jumbo supermarkets.


Selected Works

Oikocredit: AshaBrand campaign

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Brand identityBrand Identity & Digital Campaign


Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign