Zilveren Kruis: Beter naar de dokter

Zilveren Kruis: Beter naar de dokter

Challenge: Develop a tangible service for all Dutch people (not just customers) that can be launched during the summer months.

Insight: When people are better prepared for their visit to the doctor, they will have a more productive consultation.

Idea: “Beter naar de dokter”, an online platform where anyone can access advice and help in preparation for a better doctor’s appointment. This includes a smart survey and tools to help you remember your conversation with the doctor.

Result: 10% increase in brand preference among current clients, 177,000 unique landing page visitors, and the #1 brand in terms of recall, consideration and favourability.

ZK_case2

Selected Works

NU.nl: NON-STOP-NUBrand campaign

Voort: Work your loveBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

Kornuit: Made of MomentsBrand campaign

Oikocredit: AshaBrand campaign

Grolsch: Proef KarakterBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Brand identityBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign