Create a café/festival launch activity for the new Bacardi Together campaign theme, and grow membership on the Bacardi facebook page.
Update your status on a life-size status bar. A 3D polaroid is taken of the updates as a giveaway, and for direct uploading to the Bacardi Facebook page.
Almost 3000 visitors and their friends were photographed in 3D with their status update.
“Real time photos were then added to the mix and sent directly to a projector”
(Life is only a game)