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550% more test drives

Integrated campaign - Hyundai i10

Challenge

Create a striking activation that shows the new way of driving with Hyundai i10.

Insight

Buying a car is almost as easy as buying a mobile phone.

Idea

An all in one monthly subscription: Hyundai i10 all-in-1 subscription.

Result

520% more cars configurated. 240% more brochure requests. 400% more test drives and counting.


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