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The party is Amsterdam

Integrated campaign - Bacardi Visita

Challenge

Create a platform in which young people and music are linked to Bacardi.

Idea

The Bacardi family has always thrown parties at home with young and talented musicians. Now you can experience this tradition at intimate locations.

Result

An average of 1000 visitors per party, with content communicated by ambassadors – realizing €500k of publicity.

“Exclusive playlist Bacardi Visita on 22tracks”
(Molblog)


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