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Product innovation

Tvc - Hero Coconut Water

Challenge

Develop a commercial and tag-on to introduce Hero coconut water.

Idea

Fruit is healthy and delicious, so why add anything? Link the power of fruit to the new Hero products – emphasizing flavour and purity.

Result

A 25% share of the coconut water market.

“Additives that don’t add anything”
(Pop the Campaign)


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