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Branding by sampling

Integrated campaign - Ben & Jerry’s

Challenge

To promote their new series of ice creams – Core – Ben & Jerry’s ask us to create a new and unique sampling experience that would generate some buzz.

Idea

A real life core tour, traveling to people who’d signed up on Facebook, and shared interesting and unique reasons they needed free ice cream.

Result

Free sampling of the new core ice cream flavors throughout the Netherlands – for fans with good stories – which also caught the attention of the media.

“Even the biggest chocolate cake can’t beat the surprising flavors of Ben & Jerry’s”
(The Perfect You)


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