Gamepad Viral


Create awareness and preference for Doritos among youngsters between 16 and 24 years old.

Insight / trend

If there is one thing that is popular among youngsters in the Netherlands it’s gaming: 75% play games at least once a week. 


Gaming gets real with Doritos. Doritos brings the boldness of gaming to real life with the Doritos Gamepad Drive. A real car controlled with a gamepad.


Within two weeks, all our video content was viewed more than 2.5 million times on Facebook and YouTube.

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