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Gamepad Viral

Online content - Doritos

Challenge

Create awareness and preference for Doritos among youngsters between 16 and 24 years old.

Insight / trend

If there is one thing that is popular among youngsters in The Netherlands it’s gaming: 75% play games at least ones a week. 

Idea

Gaming gets real with Doritos. Doritos brings the boldness of gaming to real life with the Doritos Gamepad Drive. A real car controlled with a gamepad.

Result

Within two weeks all our video content was viewed more than 2,5 million times on Facebook and YouTube.


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