Create awareness and preference for Doritos among youngsters between 16 and 24 years old.
Insight / trend
If there is one thing that is popular among youngsters in The Netherlands it’s gaming: 75% play games at least ones a week.
Gaming gets real with Doritos. Doritos brings the boldness of gaming to real life with the Doritos Gamepad Drive. A real car controlled with a gamepad.
Within two weeks all our video content was viewed more than 2,5 million times on Facebook and YouTube.