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17% more sales

Challenge

Introduce Doritos Jacked to an audience of 16-24 year-olds.

Insight / trend

One of the 3 biggest moments in the lives of youngsters is learning to drive. But once you have your license, you must obey the rules.

Idea

What happens when the Dutch Ali G – Gino P – takes over a driving school? It becomes a stunt driving school. Where everything’s possible.

Result

17% increase in sales, which earned us a golden & bronze Esprix!

“Remarkable moving billboard draws attention to Doritos stunt driving school”
(weloveviral.com)


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