Develop a campaign to boost sales of Doritos Jacked for a younger target audience of 16-year-olds.
Insight / trend
Youngsters in the Netherlands have taken to driving microcars. So we responded to the cult status of these ‘waggies’.
The street race campaign is rejuvenated for the moped generation. Receiving an injection of cool and featuring 3 talented rappers and their ‘waggies’.
24% increase in sales, which earned us a bronze Esprix!
“We hate to use the word, but ‘integrated’ was the first word that came to mind.”