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24% more sales

Integrated campaign - Doritos

Challenge

Develop a campaign to boost sales of Doritos Jacked for a younger target audience of 16-year-olds.

Insight / trend

Youngsters in the Netherlands have taken to driving microcars. So we responded to the cult status of these ‘waggies’.

Idea

The street race campaign is rejuvenated for the moped generation. Receiving an injection of cool and featuring 3 talented rappers and their ‘waggies’.

Result

24% increase in sales, which earned us a bronze Esprix!

“We hate to use the word, but ‘integrated’ was the first word that came to mind.”
(AmsterdamADBlog)


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