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Festival activations

Integrated campaigns - Ben & Jerry's

Challenge

Festivals and Ben & Jerry’s go hand in hand. So each year we look for new ways to treat our fans to a good time.

Insight

We love our fans more than our fans love ice cream.

Idea

Every year, we develop new ideas for festivals, including Lowlands, Paaspop and Mysteryland. Why? Because we love our fans!

Result

Integrated campaigns at festivals and on Facebook that inspired fans to eat ice cream with new fans.


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