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Sampling 60.000 ice creams

Integrated campaign - Ben & Jerry's

Challenge

Every year, on the 2nd Tuesday of April, Ben & Jerry’s organizes Free cone day – an event where fans can enjoy free ice cream.

Idea

Fitzroy has organized Free cone day 3 times – with a different activity each year to motivate fans to try this delicious ice cream..

Result

In just one single day in 2012, we gave away 60,000 ice cream cones on Facebook. And on 1 day in 2013, we generated more than €60,000 of buzz.

“A social media campaign aimed to give a new and deeper meaning to free cone day”
(PSFK)


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