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Frozen fruit on a stick

Product innovation - Hero

Challenge

Develop a commercial to introduce Hero frozen fruit on a stick.

Insight / trend

Consumers are becoming more aware of nutritional value and view commercial claims in ads with increasing suspicion.

Idea

Fruit is healthy and delicious, so why add anything? Link the power of fruit to the new Hero products – emphasizing flavour and purity. Without making obvious commercial claims.

Result

A 5% share of the popsicle market within a year (as much as Festini).

“Bringing the power back to fruit.”
(Pinterest)


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