Frozen fruit on a stick

Product innovation - Hero


Develop a commercial to introduce Hero frozen fruit on a stick.

Insight / trend

Consumers are becoming more aware of nutritional value and view commercial claims in ads with increasing suspicion.


Fruit is healthy and delicious, so why add anything? Link the power of fruit to the new Hero products – emphasizing flavour and purity. Without making obvious commercial claims.


A 5% share of the popsicle market within a year (as much as Festini).

“Bringing the power back to fruit.”

Back to Hero