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How to be a social fry oil brand

Online campaign - Diamant's Fry-day

Challenge

Engage consumers and make Diamant deep frying oil relevant on Facebook and their website

Idea

We organize “thank Diamant. It’s Fry-Day” every Friday, and actually deep-fry the recipes people send in and post.

Result

The campaign is currently active. Results will be available at the end of the year.

“Market leaders with challenger mentality”
(Media – FoodPersonality)


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