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Dragonberry’s story

Integrated campaign - Dragonberry

Challenge

A spectacular Bacardi Dragonberry introduction.

Idea

Project a giant dragon on a landmark in Rotterdam. After it dramatically “destroys” the building, project photos taken of the unsuspecting witnesses.

Result

More than 300,000 views and a dramatic amount of blog coverage.

“Real time photos were then added to the mix and sent directly to a projector”
(Life is only a game)


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