Grolsch 0.0% Radler
Grolsch 0.0% Radler is an adult alternative to soft drinks.. a very mature market with a lot of alternatives.
Insight / trend
The production of the product is a natural process that has been used for thousands of years: the brewing of water, yeast, malt and hops and this produces a natural carbonic acid; which is then mixed with real fruit juice.
We wanted to highlight that Grolsch 0.0% Radler is made with real lemon juice.
The activation is mentioned in Adformatie’s “Oogst”.