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Grolsch 0.0% Radler

Challenge

Grolsch 0.0% Radler is an adult alternative to soft drinks.. a very mature market with a lot of alternatives.

Insight / trend

The production of the product is a natural process that has been used for thousands of years: the brewing of water, yeast, malt and hops and this produces a natural carbonic acid; which is then mixed with real fruit juice.

Idea

We wanted to highlight that Grolsch 0.0% Radler is made with real lemon juice.

Result

The activation is mentioned in Adformatie’s “Oogst”.


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