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Hero becomes Hero Baby

Introduction Hero Baby

Challenge

Implement a name change from Friso to Hero Baby with customer retention.

Idea

In line with the other commercials, we use the split screen to show the transition from Friso to Hero Baby.

Result

The campaign is ongoing, but the results are looking very promising.

“Since 2007, Hero has also been producing Friso formula milk.”
(MarketingTribune)


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