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Hotel Hyundai

Campaign - Hyundai i30 Wagon

Challenge

Create a launch campaign that let’s people know that the new Hyundai i30 is the most spacious in its class.

Insight

The new Hyundai i30 wagon has cargo space big enough to sleep in.

Idea

Show, don’t tell. Let people experience the largest cargo space for themselves. Lying down. Just like in a hotel.

Result

An eye-catching Facebook campaign, with 2 winners who actually spent the night in the car.


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