Develop a spectacular campaign for the new Hyundai i30 that envelops the international theme: “New thinking. New possibilities.”
Why take a real test drive, when you can experience exactly the same online?
What if you can be hypnotized online in 17 minutes – and then take a true-to-life Hyundai i30 test drive?
The campaign resulted in 120% more test drives, was posted on more than 400 blogs – and did not lead to any extra legal issues.