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Hypnotic test drive

Online campaign - Hyundai i30

Challenge

Develop a spectacular campaign for the new Hyundai i30 that envelops the international theme: “New thinking. New possibilities.”

Insight

Why take a real test drive, when you can experience exactly the same online?

Idea

What if you can be hypnotized online in 17 minutes – and then take a true-to-life Hyundai i30 test drive?

Result

The campaign resulted in 120% more test drives, was posted on more than 400 blogs – and did not lead to any extra legal issues.


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