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Repositioning and tv

Strategy - Hero Europe

Challenge

Develop a campaign to strengthen the awareness and specifically the brand values natural and sharing of the hero brand.

Insight

Increasing numbers of consumers want products that are natural and produced with care.

Idea

By working together with nature we create beautiful products and beautiful moments. The splitscreen illustrates this.

Result

An increase of awareness and the position of hero in the supermarkets.

“Ultimately, it’s all about the ‘power of working together’, according to hero.”
(ADformatie)


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