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Make a threesome

Online campaign - Doritos

Challenge

Develop a cross-media activation campaign that reaches and engages youth, and generates the purchase of 1 million extra bags of doritos.

Idea

Online campaign for the benelux in which young people can invite two complete strangers to form a triangle as part of the game: skip or trip!

Result

More than 1 million bags sold!

“Create a threesome”
(Ads of the world)


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